Since our founding in 1995, we at Strategic Public Relations Group (SPRG) have sought to make a difference. This pursuit has both inspired and driven us, leading to the creation of the largest public relations consultancy in Hong Kong and one of the largest public relations networks in Asia. With over 320 professionals working from 15 offices in Hong Kong, Beijing, Shanghai, Guangzhou, Taiwan, Singapore and Malaysia, complemented by a cohesive global affiliation network covering over 140 cities, we provide clients, both local and international, with a comprehensive range of world-class public relations services.
Indicative of our leadership of the IPO communications segment in Hong Kong, we have completed 430 campaigns to date. And as shrewd as we are at corporate communications, we are just as adept at advising clients on public, investor, media and government relations; offering a full gamut of services, including corporate and marketing communications, issues and crisis management, event management and digital marketing services. We also provide media and presentation skills training, design and content creation, and editorial support; rounding off our full breadth of client-centric solutions.
Learn more about SPRG from our latest Yearbook.
Committed to meeting our corporate social responsibilities (CSR), we at SPRG not only assist clients in developing their own CSR campaigns, but also directly offer CSR and pro bono services to institutions, associations and charitable organisations. What’s more, in 2014, we launched Strategic CSR Network Limited (SCSR), which became the only NGO in Hong Kong to be fully funded and supported by a PR agency. SCSR operates as a platform for serving the underprivileged in Hong Kong on an ongoing basis. Specifically, it leverages the existing businesses and social networks of SPRG; connecting and bringing together different parties, including corporations, NGOs, charities and volunteers to achieve common goals.
Learn more about SCSR from our 2017/18 Annual report.
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We at SPRG are the most highly awarded PR network in Asia, having won over 350 prominent awards, including “Network/Agency of the Year” titles from The Holmes Report, Campaign Asia, Marketing magazine, The Stevie® and Communications Director; testaments to our dedication to excellence.
Senior Director - Asia
24/F, Admiralty Centre I,
18 Harcourt Road, Hong Kong
Eveline Wan
Senior Director – Asia
24/F Admiralty Centre 1, 18 Harcourt Road, Hong Kong
Tel: (852) 2864 4822
Fax: (852) 2114 4948
Email: eveline.wan@sprg.com.hk
Esther Chan
Managing Director
24/F Admiralty Centre 1, 18 Harcourt Road, Hong Kong
Tel: (852) 2864 4825
Fax: (852) 2527 1196
Email: esther.chan@sprg.com.hk
Strategic Financial Relations (China) Limited
Anita Cheung
Managing Director
24/F Admiralty Centre 1, 18 Harcourt Road, Hong Kong
Tel: (852) 2864 4827
Fax: (852) 2114 4948
Email: anita.cheung@sprg.com.hk
Vivian Fok
Managing Director
Unit 601-602, 6/F Shanghai Industrial Investment Building 48-62 Hennessy Rd Wan Chai, Hong Kong
Tel: (852) 2114 4998
Fax: (852) 2114 0880
Email: vivian.fok@sprg.com.hk
Heidi Cheng
Unit 2101-2102, 21/F Shanghai Industrial Investment Building 48-62 Hennessy Rd Wan Chai, Hong Kong
Tel: (852) 2508 3688
Fax: (852) 2805 6099
Email: heidi@asianet-sprg.com.hk
Cindy Qin
General Manager
Room 1005, The Exchange Beijing, No.118, Jianguo Road(yi), Chaoyang District, Beijing, PRC 100022
Tel: 86-10-8580 4258 / 4254 / 9621 (Ext. 224)
Fax: 86-10-8589 1963
Email: cindy.qin@sprg.com.cn
Shufen Tan
General Manager
Room 1101, United Plaza, No.1468 West Nanjing Road, Shanghai, China 200040
Tel: 86-21-6247 9988 (Ext. 618)
Fax: 86-21-6247 8880
Email: shufen.tan@sprg.com.cn
Ming Zhong
General Manager
Room 1809, Dongshan Plaza, 69 Xianlie Road Central, Guangzhou, PRC 510095
Tel: 86-20-8732 0963 / 0980 (Ext. 18)
Fax: 86-20-8732 1315
Email: ming.zhong@sprg.com.cn
Nancy Huang
General Manager
Unit 503, 5F, No. 112, Sec. 1, Zhongxiao E. Rd., Jhongjheng District, Taipei City, Taiwan 10052
Tel: 886-2-2394 9002 (Ext. 168)
Fax: 886-2-2394 9055
Email: nancy.huang@sprg.com.tw
Edwin Yeo
General Manager
61 Robinson Road, #12-01 Robinson Centre, Singapore 068893
Tel: 65-6325 8268
Fax: 65-6325 8262
Email: edwin.yeo@sprg.com.sg
Pauline Yoong
General Manager
61 Robinson Road, #12-01 Robinson Centre, Singapore 068893
Tel: 65-6908 3770
Email: pauline.y@strategicdigitalab.com
Stefanie Braukmann
General Manager
B03-B-10, Level 10, Menara 3A, KL Eco City, No 3, Jalan Bangsar, 59200 Kuala Lumpur, Malaysia
Tel: (603) 2380 5988 (Ext. 103)
Fax: (603) 2380 5985
Email: stefanie.braukmann@sprg.com.my
SPRG is the Greater China partner of PROI Worldwide, the longest running partnership of public relations agencies. Since its founding in 1970, PROI has grown to encompass 75+ partner agencies with 5,000+ PR professionals across five continents, 50 countries and 100+ cities.
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